logo usage
The Utomik logos with black wordmark, should only be used on a white or very light background in order to have enough contrast. In case of a dark background the logo’s with white wordmark can be used.
Only if the brand green lacks contrast or competes with other visual elements, you have permission to use either the black or white logo options.
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Complementary colorsGet logo'sBlack logo on a light background
One color black logo on a background where primary logo is not suitable
One color black logo on a background where primary logo is not suitable
Black logo on a dark background
Not enough contrast on the green
Green is complementary to purple and thus less visible
White logo on a dark background
One color white logo on a background where primary logo is not suitable
One color white logo on a background where primary logo is not suitable
White logo on a light background
Not enough contrast on the green
Green is complementary to purple and thus less visible