Vubiquity adds subscription gaming to its premium content offering through exclusive worldwide distribution deal with Utomik

Los Angeles, CA, May 16, 2016 – VUBIQUITY, the leading global provider of services connecting content owners and video providers to deliver entertainment to any screen, today announced it will be the exclusive global B2B commercial distributor for Utomik, the “unlimited gaming” monthly subscription service. Utomik offers users unlimited play with access to hundreds of popular and classic PC games that they can start playing quickly due to its instant “1-click” play system.

The partnership marks VUBIQUITY’s first major foray into the $32 billion PC gaming industry and will provide broadband distributors with unfettered access to a market of hundreds of millions of gamers. For Utomik, the deal provides potential to gain new subscribers as well as to increase brand awareness. Through the deal, VUBIQUITY’s affiliate partners can either bundle Utomik’s monthly service with subscription broadband packages or offer the service separately, “a la carte”, with minimal overhead or capacity concerns. VUBIQUITY will lead marketing and sales efforts while Utomik will continue to operate its service directly to consumers through its standalone system.

“This relationship allows our partners to capitalize on new opportunities in today’s dynamic content landscape,” said Michele Edelman, VUBIQUITY’s EVP, Marketing & Content Strategy. “As the development and distribution of gaming continues to evolve, Utomik’s library of games and instant download technology combined with the broad reach of our distributors creates new and exciting opportunities for our partners and their gaming customers alike.”

Founded in 2014, the Silicon Valley-based Utomik has captured the imagination of the gaming industry through its vision to “Unleash Gaming” by enabling consumers to access games as easily as they do TV shows, films and music. To date, the service is available in over thirty markets and has secured publishing contracts with sixteen partners for more than 650 titles. Its unique and proprietary instant play technology loads games up to 100 times faster than any other service and means that users can enjoy lag-free play in the game’s original quality. In April, Utomik inked a deal with SEGA to add over twenty of their legendary games to their expanding library including Total War™ and Sonic the Hedgehog™.

“This distribution deal with VUBIQUITY enables us to unleash gaming faster and allows VUBIQUITY and its partners to add gaming to their portfolio of content and services,” said Doki Tops, Founder and CEO of Utomik. “VUBIQUITY’s enterprising approach to content strategy and its wide network of distributors and broadband providers means that our service will be at the fingertips of quite literally hundreds of millions of people.”